A Microsoft source has confirmed to Game Informer that the company will no longer provide sales updates for Xbox One.
The report states that the firm has stopped reporting console sale totals as of its most recent quarterly report which explains why the usual figures were mysteriously absent from Microsoft's results earlier this week.
According to the report, Microsoft will focus on engagement data as its measuring stick and shift away from unit-to-unit comparisons with Sony's PS4 console.
The company plans to provide Xbox Live metrics in place of sales figures on all quarterly reports moving forward such as the recent news that the online service is up 28 per cent year-over-year and has surpassed 39m users.