A New Mexico lawsuit filed earlier this week accuses children's app developer Tiny Lab and multiple advertising companies working with it, including Google and Twitter, of inappropriately collecting and handling children's personal data in violation of the Children's Online Privacy Protection Act.
The lawsuit accuses Tiny Lab Productions of ignoring the Act in the way the advertising in games such as Fun Kid Racing, Candy Land Racing, Baby Toilet Race: Cleanup Fun, and GummyBear and Friends Speed Racing (among others) is handled. According to the complaint, these apps are clearly marketed toward children and even appear in family and children sections on Google Play, yet are collecting data such as location and demographic information and sharing that data to third-parties to build profiles of child users for tailored advertisements.