NetEase has implemented a variety of measures to protect young gamers in China, including implementing an 11-hour curfew.
The Chinese publisher announced its plans on Wednesday, as reported by China Daily, which amount to a broad attempt to settle fears around addiction to video games in China.
NetEase will implement a curfew on gameplay between 9:30 pm and 8:30 am, during which users age 12 and under will not be able to log in. Those users will also be limited to playing for one hour a day between Monday and Friday, and two hours a day on the weekend.
Users between the ages of 13 and 18 will be treated with more leniency, with two hours play-time per day during the week, and three hours a day on Saturday and Sunday.
Changes to the "NetEase Parenting Care" service will also allow parents to request that their children be banned from playing the publisher's games.