Parents are increasingly concerned with how games make money off their kids. The latest report on kids and media use from UK regulator Ofcom has found parents increasingly worried about the way games target children to make money.
Among parents of kids ages 3-4 who game, 25% said they were concerned about the pressure put on children to make in-game purchases, up from 16% the year before. For parents of gaming kids aged 5-15, the number was 39%, a jump from 30% the year before.
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