Of those who use apps of any kind on their mobile devices, half of them are using gaming apps, making gaming apps the third most-popular app category.
In a survey of 12,327 mobile app users ages 18-65 across the US, UK, Germany, and France, Newzoo (in partnership with Activision Blizzard) found that one of tevery two mobile app users had opened a gaming app in the last week. That makes gaming apps tied with music apps as the third most-popular app type, sitting behind first and second place social media apps and shopping apps.