Results 1 to 2 of 2

Thread: Mobile games are losing to video in the battle for users' time

                  
   
  1. #1
    Won Hung Lo wraggster's Avatar
    Join Date
    Apr 2003
    Location
    Nottingham, England
    Age
    52
    Posts
    139,260
    Blog Entries
    3209
    Rep Power
    50

    Default Mobile games are losing to video in the battle for users' time

    Games remains the single most lucrative mobile app category, according to new data from App Annie, comprising 74% of consumer spending in 2018 -- but it has fallen significantly behind video in terms of how long users spend in apps.
    App Annie's annual report showed that 95% of spending on games was through in-app purchases, with just 5% on paid downloads.
    The dominance of games in mobile spending is well established -- as is the dominance of in-app purchases as the primary revenue stream for developers -- but other data points in App Annie's report are more surprising.
    Despite the huge amount of money spent in games, it is one of the weaker categories in terms of time spent in apps, with just 10%. The number of hours spent in games has increased 30% since 2016, but this rate of growth is behind other key app categories.
    The most notable of those is video players, which enjoyed a 125% increase in time spent across the same time period. In 2016, App Annie's data showed games and video as roughly equivalent, but mobile users are now spending far more time watching video than playing games -- 15% of time spent, versus 10% for games.

    https://www.gamesindustry.biz/articl...for-users-time

  2. #2

    Default

    The most notable of those is video players, which enjoyed a 125% increase in time spent across the same time period. In 2016, App Annie's data showed games and video as roughly equivalent, but mobile users are now spending far more time watching video than playing games -- 15% of time spent, versus 10% for games.














    Bluestacks Kodi Lucky Patcher

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. Mobile Gaming Market Heats Up
    By wraggster in forum Off Topic Forum
    Replies: 0
    Last Post: February 28th, 2009, 00:33
  2. my game company trailer:youtube video
    By linkinworm in forum Off Topic Forum
    Replies: 1
    Last Post: June 4th, 2008, 01:52
  3. Best Mobile Games of 2007 unveiled
    By VampDude in forum The Submit News Forum
    Replies: 1
    Last Post: January 31st, 2008, 17:33
  4. Mobile game combats culture shock
    By wraggster in forum Off Topic Forum
    Replies: 0
    Last Post: April 28th, 2007, 21:16

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •