Tapping a large entertainment IP to drive interest and downloads in a mobile game is nothing particularly new in the mobile market. But as the world's top PC and console publishers increasingly take the space seriously, the impact of the biggest gaming properties is becoming ever more noticeable.
The two biggest mobile launches recently have been Nintendo's Mario Kart Tour and Activision's Call of Duty: Mobile, which have proved to be two of the most successful app releases ever.
During October, Call of Duty: Mobile generated some 148 million downloads, according to Sensor Tower Store Intelligence estimates, making it the top mobile game globally for unique installs. That's substantially more than Mario Kart Tour, which took second place with 40.3 million downloads. During September, Nintendo's latest had driven up 86.2 million unique installs.
While casual and hyper-casual games such as SayGames' Sand Balls continued to flood the top download charts, there was still room for other big console and PC IP like PUBG Mobile -- the fourth most downloaded game in October with 22.5 million installs, thanks in large part to its popularity in India.