Pokémon fans have made #ThankYouGameFreak trend worldwide ahead of the launch of the new Nintendo Switch games, Pokémon Sword and Shield.
The unofficial hashtag campaign is designed to counter-act some of the negativity that has come Game Freak's way surrounding criticism of the upcoming game. Some fans have felt dismayed by what is a perceived lack of innovation in the new title, plus the news that hundreds of classic Pokémon will not be included in this new title. A recently leak around the title has exacerbated the issue.
The firm has since cancelled its launch event for the game in Tokyo, citing 'operational reasons'.

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