Though it's still heads-down on its upcoming console, Atari is now tackling its comeback attempt from another angle by making themed hotels.
Today, the gaming brand and hardware manufacturer announced it was partnering with strategy group GSD Group to build eight "Atari Hotels" across the US. The first is planned to break ground later this year in Phoenix, Arizona, assisted by real estate developer True North Studio. Additional locations are planned in Austin, TX, Chicago, IL, Denver, CO, Las Vegas, NV, San Francisco, CA, San Jose, CA, and Seattle, WA.

https://www.gamesindustry.biz/articl...ight-us-cities