Across Europe, mobile users spent a total of $7.4 billion on games in 2019, accounting for 66% of all mobile app revenue in Europe.
Sensor Tower reports that while globally, the App Store generated more revenue than Google Play, the opposite occurred in Europe. There, the App Store brought in $3.3 billion in 2019 (up 13.6% year-over-year) while Google Play generated $4.2 billion (up 15.4%). Google Play represented 57% of all mobile game spending throughout the region.