When UK trade group TIGA announced its Five Principles for Safeguarding Players yesterday, my first impression was that it was a defensive PR measure, a shield to point to whenever governments started to scrutinize the business a bit too closely.
After all, that's what I've come to expect from the trade groups in this industry. And at a glance, these five principles would not be out of place coming from a group interested in empty posturing without the need to actually make substantive changes to anything the industry is currently doing:

  1. Protecting Children
  2. Treating Consumers Fairly
  3. Safeguarding Online Communities
  4. Respecting Personal Data
  5. Spending and Time Management

However, upon reading through TIGA's explanation of each point, it quickly becomes clear this is not a list of things the industry already does so much as it is a list of things it should be doing. Some of those "Positive Practices" (as TIGA labels them) were embraced by the industry years ago. Others feel like they are years away from becoming standard. Virtually all of them would likely strike outside observers as the sort of thing one would assume a reputable industry would be doing anyway.