When June 3rd rolls around this year, SEGA will turn 60 years old. To prepare for the celebration of this anniversary, SEGA has introduced a new webpage called Go SEGA that features an interactive timeline, a message from the company's chairman, and a video starring "Sega Shiro". Sega Shiro is a reference to quirky retro SEGA commercials that featured Segata Sanshiro. Amusingly, Shiro is played by the son of the actor who portrayed Segata Sanshiro, tying together the 90s throwback. Though currently unsubtitled, you can view the video on SEGA's official YouTube channel.

The message from SEGA's chairman also mentions that the company has "special contents" planned for reveal this year. We already know that SEGA has promised monthly Sonic news reveals, so we'll also hopefully see some new announcements regarding other SEGA IP's.

This year, sixty years will have passed since Nihon Goraku Bussan Co. Ltd., the predecessor of Sega, was established on June 3, 1960. We are indebted to everyone who has patronized the Sega Group for many years, and would like to express our deep gratitude to all of you.

We want to astonish the world with breath-taking experiences that no one in the world has ever imagined. We want to be a company that continues to provide inspirational experiences to everyone in the new world of the future.

That is why we must overcome all obstacles and keep taking on new challenges.

The key message of the 60th anniversary, “GO SEGA”, expresses such aspirations.

The SEGA Group is planning a variety of special contents for this 60th anniversary. Through these special contents, we will deliver the passion of the Sega Group to the entire world.