For all the advances video games have made in attracting broader audiences, there's one demographic that's always important to continue reaching out to: parents and carers.
Over the decades, the games industry has gone to great lengths to educate those with young children about the content of its products, the potential risks involved in online play, the availability of parental controls, and so on.
Yet, there is still concern around the way kids engage with video games, whether it's the ongoing notion that they're all addicted to Minecraft/Fortnite/[Insert popular game here] or that they're being manipulated by predatory monetisation mechanics.
Efforts to educate parents about video games have been numerous over the years, such as marketing and awareness campaigns like the Get Smart About Play initiative by UK trade body UKIE.