Niantic has announced it will be offering 1,000 small and locally-owned businesses a year of free promotion in Pokemon Go as in-game locations through a new Local Business Recovery Initiative.
The offer extends to businesses in the US, Japan, Great Britain, Canada, and Mexico, with businesses selected appearing in the game as a PokeStop or Gym.
To be included, businesses must be nominated by players during a period beginning today and ending July 31 -- with each player being able to submit one location.
"We're looking for a diverse set of local, family-owned shops that ideally have under ten employees or just a few locations," said Niantic civic and social impact senior manager Yennie Solheim.