In May, Xbox GM of games marketing Aaron Greenberg said the company "set some wrong expectations" with its last Xbox Series X gameplay reveal event, and he seems determined not to make the same mistake heading into next week's Xbox Games Showcase.
"I know everyone is excited for Xbox Games Showcase next Thursday," Greenberg posted to Twitter this morning. "Seen some wild expectations so if helpful this show has one focus, games. No business, devices or similar news, just games. A whole show about hour long focused on games. Hope you enjoy it!"

https://www.gamesindustry.biz/articl...-xbox-showcase