PlayStation has debuted its first PlayStation 5 ad, which makes the pitch that the next generation is all about how games "feel".
That's been the case since the start with PS5. This new console will be less about how nice games look -- we've been seeing diminishing returns in that department with each passing generation -- but rather how they will sound, how it will feel to use the controller, and how fast it all is.
You saw that in Sony's big PS5 reveal in June, and you can see it in this TV ad, which opens with the line: "Welcome to a world where you can feel more."