Assassin's Creed Valhalla is the best-selling UK boxed game in one of the biggest release weeks in video games history.
It did remarkably well, so well that it kept Call of Duty from making No.1 during its debut week for the first time in 13 years.
It's a surprise result, even with the Ubisoft viking game being on sale for a few days longer than Call of Duty (it was released on November 10th, while Call of Duty arrived November 13th). However, it is a very different games market this year due to COVID-19, with the majority of AAA Xbox and PlayStation game sales taking place digitally. As a result, we cannot say if Assassin's Creed was the biggest selling game of the week, only that it was the biggest selling boxed game.
In fact, a statement from Activision Blizzard's EMEAA MD Anna Malmhake said that Call of Duty: Black Ops Cold War "set a new record as the highest first day digital sales worldwide in franchise history". We will see how the game performed digitally in the UK later in the week, but expect good numbers.
In terms of physical sales, Assassin's Creed Valhalla had a massive week, with launch sales more than double that of its predecessor -- Assassin's Creed Odyssey. 42% of the game's sales came on PS4, and 18% came on PS5, despite the latter machine not coming out in the UK until next week. The rest of the sales (40%) came with the Xbox version. The game was marketed alongside the new games consoles released this week, the Xbox Series X and S. However, Ubisoft sold just one 'Xbox' SKU to cover all platforms -- including Xbox One -- which means it's impossible to know exactly which Xbox platform the game was bought for.
Call of Duty: Black Ops Cold War fared less well as a boxed release, with launch sales down more than 64% compared with last year's Call of Duty: Modern Warfare. We'll know the full picture of the game's performance once the digital sales are in, but it's also worth noting the impact of Call of Duty: Warzone -- the hugely successful free-to-play game released in March this year.
39% of Call of Duty's sales came on PS4, 34% was for the Xbox One version, 17% for the PS5 SKU and 9% for the Xbox Series-only version.
Assassin's Creed, Call of Duty and the launch of two Xbox consoles would have made for a massive release week on their own, but Sony also made available its PS5 games to customers this week (ahead of next week's launch), and those games also performed strongly in the charts.