Games industry veteran Peter Moore does not view FIFA Ultimate Team card packs as gambling.
Moore served as president of EA Sports when the mode was introduced in 2008's FIFA 09. He later rose to other positions at Electronic Arts, before leaving to become CEO of Liverpool FC.
Speaking to about his recent appointment as a director of mobile sports games publisher Nifty Games, we asked for his thoughts on the ongoing criticism against loot boxes and randomised monetisation mechanics, a debate in which Ultimate Team has been used as a prominent example.

Peter Moore: FIFA Ultimate Team is a "long way" from gambling |