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Thread: Sony voted more innovative than Apple

                  
   
  1. #1
    Nightmaren Shrygue's Avatar
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    General games Sony voted more innovative than Apple

    via Computer and Video Games


    Remember Sony's Walkman brand? It used to be synonymous with portable music players until Apple's iPod wiped the floor with it, yet it's Sony that's come out on top of a recent survey on brand innovation.

    Apple had to settle for second in the list after the Incite survey asked 500 people between the ages of 18 and 65 to name the brands they consider to be the most innovative.

    Nintendo, renowned for innovation among the gaming community, ironically placed the lowest out of the three major console makers, slotting in at seventh below Microsoft at third. It seems that, despite selling a billion Wii consoles a day, Nintendo is yet to defeat Sony's brand power among the masses.

    According to the concluding report (via Brand Republic), 74 percent of people like brands that are 'constantly moving forward', but 60 percent however opposed the creation of something new for the sake of it.

    The top 20 brands the survey considered to be innovative are:

    Sony
    Apple
    Microsoft
    Virgin
    Nokia
    Dyson
    Nintendo
    Tesco
    Sky
    Panasonic
    Honda
    Samsung
    Google
    Phillips
    Dell
    Toyota
    eBay
    Amazon
    BT
    Toshiba

  2. #2
    DCEmu Old Pro mcdougall57's Avatar
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    they're both innovative because they use those damn awkward connectors that no other brand does so they can slap on a premium and use those damn awkward file types for videos so you have to spend half an hour re-encoding films.

    eh wtf?! I thought the Wii was a complete innovation in the gaming market.
    Last edited by mcdougall57; June 17th, 2008 at 11:12.

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