Hit and miss’ analyst PJ McNealy, loudmouth predictor of things for American Technology Research, has claimed Microsoft will have sold through somewhere in the region of 300,000 and 400,000 Xbox 360 hardware units into North America.

McNealy went on to estimate Microsoft could have sold-through aound a million units had stock been widely available. “I think they would have been happy to have sold another million if they could have. They just didn't have them," he said.

Meanwhile, around 300,000 Xbox 360s went on sale in Europe last night/this morning, with demand again outstripping supply for the new machine. The availability figure came from this report in which Chris Lewis, head of Xbox for Europe commented to German Sunday newspaper Euro Am Sonntag that current speculation of 300,000 units is “…not far removed from reality.”