Results 1 to 5 of 5

Thread: 2K exec critical of UK retail price slashing

                  
   
  1. #1
    Won Hung Lo wraggster's Avatar
    Join Date
    Apr 2003
    Location
    Nottingham, England
    Age
    52
    Posts
    139,351
    Blog Entries
    3209
    Rep Power
    50

    General games 2K exec critical of UK retail price slashing

    2K Games Global President Christoph Hartmann warns UK games retailers that it's making the same mistakes as music stores did in the region. He feels that retailers slash prices too quickly, many times on month-old software, to make room for new inventory. This is fairly different from the US, where the release price of games can stick (barring bombs or special sales) for a long period of time.

    Granted, game prices in the UK start high (around $100) at release, but dropping prices shortly after trains the patient customer that they can get a better deal very soon. In contrast, notice how "used" prices in the US aren't that much better than new, which teaches consumers that the release price is what they should expect for a while.

    Hartmann believes that by focusing on the short-term and the latest blockbuster, UK companies are too quickly slashing prices on older games. In the end, Hartmann's words sound like a passive attack on UK used game sales, which would make sense, because no money from those purchases goes into the publishers' pockets. For example: If a new game gets a fast price cut, the used version of it will be even cheaper. Meaning, customers learn quickly to either wait for the first price cut or just buy used.

    http://www.joystiq.com/2008/12/30/2k...rice-slashing/

  2. #2
    DCEmu Regular
    Join Date
    Aug 2006
    Posts
    312
    Rep Power
    66

    Default

    I loooove the priceslashing. Keeps me from going "backup" if you know what I mean. In Denmark no price slashing occurs, so you brits can have all my money.

  3. #3
    DCEmu Rookie apex05's Avatar
    Join Date
    Nov 2008
    Location
    UK
    Posts
    244
    Rep Power
    0

    Default

    You can't listen to game developers about game prices! They always charge whatever they think gamers are willing to pay, and when we realise we being ripped off the prices have to drop.. Because their profits are made by selling cheap to some countries and ripping off others they just have to work harder for their profits

  4. #4
    DCEmu Regular
    Join Date
    Jul 2006
    Posts
    340
    Rep Power
    66

    Default

    they should start price slashing all over europe i mean come on the price we pay for a top AAA title is between 60 and 80 euro they should be cut down to at least 45 euro as money dosen't grow on trees and now that its the end of 2008 and the begining of 2009 the gaming industry is going to get hit hard by the recession.

  5. #5
    DCEmu Rookie trugamer's Avatar
    Join Date
    Mar 2007
    Location
    York, UK
    Posts
    174
    Rep Power
    63

    Default

    I strongly recommend Europeans import from the UK, as now €1=£1, or is so close as makes no difference. Any extra shipping costs from importing will easily be absorbed by savings.

    Anybody know the rules for customs duties between EU countries?

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •