In a rather pointed media alert distributed yesterday, Sony illustrates why they believe the PlayStation 3 is the most complete console entertainment experience, complete with a handy table to highlight the competition's shortcomings.

Sony's statement in the alert echoes points tossed about in forum flame wars all across the internet. The Xbox 360 has no built-in Wi-Fi and online multiplayer isn't free; the Wii lacks enhanced features such as DVD playback and a hard drive - we've seen it all before. Just not generally in the form of an official company communication.

The Xbox 360 requires additional money, multiple upgrades and additional external devices, putting a burden on the wallet and adds clutter to the entertainment center. And the Wii's lack of enhanced features comes at the expense of a comprehensive entertainment solution. So as PS3 continues to evolve without the need for additional parts or expenses, expect the competition to continue peddling add-ons in an effort to keep up with the Jones'.