A recent survey conducted by YouGov for the British Board of Film Classification (BBFC) revealed that most UK citizens want an independent body to issue game ratings. GI.biz reports that a majority of those surveyed also said that they would pefer to see games use the same rating standard as movies. The BBFC hopes to use this survey as leverage in its bid to become the UK's primary game ratings body. Currently, the BBFC only rates games with a certain level of mature content, though that may change thanks to last year's Byron Review.
The BBFC competes with Europe's PEGI ratings, which already appear on UK game releases. The Entertainment and Leisure Software Publishers Association (ELSPA) argues that the PEGI system is superior to the BBFC. Said ELSPA director general Mike Rawlinson, "Gamers no longer just play with their mates but play online, and we need a system that reflects this situation and protects their interests," adding that the PEGI system is the "right solution for child safety." Rawlinson further states that ELSPA will be promoting the PEGI system with a "multi million pound campaign" designed to get the word out to UK parents. Finally, he says that ELSPA has conducted its own research with YouGov that supports its argument.
The irony of all this, of course, is that this fight is being waged to make ratings less confusing.
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