New keynote address by Sony exec to be titled "PlayStation 3: Beyond the Box." Speech will discuss next-gen console's potential.

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The question on a lot of gamers' minds is "When are we going to get some official information on the PlayStation 3!?!?"

Sony and the Game Developers Conference gave an answer today: March 22. Phil Harrison has been announced as the latest keynote speaker at the 2006 Game Developers Conference, joining other luminaries behind the podium such as Nintendo's Satoru Iwata and Maxis' Will Wright.

Harrison is the president of Sony's worldwide studios, and he helped unveil the PS3 at last year's E3 press conference with the "rubber duck" tech demo. The speech will be titled "PlayStation 3: Beyond the Box," and will outline Sony's business plans for the PS3 as well as how its technology will help steer the industry through the next generation.

"Mr. Harrison's talk comes at the perfect time for the eager developer audience at the GDC," said Jamil Moledina, director of the Game Developers Conference. "His discussion will answer many questions developers have for Sony at this stage before the impending PS3 launch."

The 2006 Game Developers Conference takes place March 20-24 in San Jose, California. Harrison's keynote speech is scheduled for Wednesday, March 22 from 10:30 a.m.-11:30 a.m. PST. For more information on the GDC, head over to the official Web site.