Computing giant converts tweets into sales at a relatively modest level.
The £3 million revenue has been accrued in the two years since Dell began using Twitter, with $1 million of that figure coming in the last six months, according to an official blog post.
Of course, Twitter is not charging businesses for use of its microblogging network as a sales channel yet, but is expected to do so at some point in the future.
As such, Dell has been tracking the leads it generates from its Twitter posts (six-10 a week to @DellOutlet, half containing exclusive deals) using its own software.
Obviously $3 million is not exactly setting the world alight, but Dell says it's encouraging that the sales are trending upward.
http://www.mobile-ent.biz/news/33484...m-from-Twitter
There are currently 1 users browsing this thread. (0 members and 1 guests)
Bookmarks