Meaningful -- as in it'll mean Sony would finally bow to ubiquitous suggestions, predictions and occasional threats that see the PlayStation 3 being lowered in price please please oh please. Sterne Agee analyst Arvind Bhatia is the latest to join the frugal chorus, telling Industry Gamers, "We continue to believe a $100 price cut on PS3 will occur around the launch of EA's Madden NFL 2010, which is scheduled for release on 8/18."

Agee claims to have encountered similar sentiment at a recent GameStop executive meeting, overhearing talk of a "highly likely" and "meaningful" near-term price drop even over the clinking of diamond-encrusted chalices and relentless pre-order thrusting.

It's Sony's decision, ultimately, but if it's alright with you, we'd rather just get this price drop over with. A lower price means more people get in on the fun ... especially when they also get to stop reading these things.

http://www.joystiq.com/2009/06/19/an...rice-cut-soon/