Sony losing money on every PS3 Slim sold

[wraggster]

Sony's Kaz Hirai has said that the company will make a loss on every slim PlayStation 3 console it sells.

The unit was officially revealed last week, and is due for release in the first week of September priced USD 299 / EUR 299 / GBP 249.

"If you're just talking about the hardware alone, the quick answer is yes," Hirai told The Times Online, when asked if Sony will lose money on the slim as it has on the original PlayStation 3.

"That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year," he said.

Hirai also said that while Nintendo has recently been praised as a company that has managed to bring videogaming to a mainstream audience, Sony originally broke down that barrier with the PlayStation 2.

"The most successful console is still the PS2 and it's still going strong. I think that's the console that really broke the barrier from videogames being just for videogamers into more of a mass market on a global basis.

"Nintendo's obviously done a great job in following that mass acceptance," he offered.

http://www.gamesindustry.biz/article...-ps3-slim-sold

[WhizzBang]

Sony losing money on every PS3 Slim sold?

No they don't. This is a myth console manufacturers always spread to convince you their machine is a good deal. They calculate this loss by including the development costs and marketing costs, but the price you pay does cover production and distribution. In the EU it is illegal to sell stuff at below cost as this practice is known as 'dumping' and is anti-competitative.

[Darrenm72]

Sony losing money on every PS3 sold, but making £££££££ on every "GAME" sold

[Stone Temple Pilots]

That's gotta be a crock of ****. If Sony was indeed losing money on every PS3 sold, why the hell would they be continuing to sell it? At the low price of $299 even?

I smell something.

[Nocuddle]

wow sum1 at s0nny can travel to the future.