i think that, deep down, he knows just how damaging this name is for the uk market.
nintendo uk must be dying inside, yes nintendo fans will buy it- but sony and microsoft fans wont touch it and will have more fun ripping nintendo fans about the name than actually buying one. and as for the mass market? the non gamers who nintendo are aiming this at?
british people, young and old, male and female will NOT go into a shop and ask for a 'wee'. i guarantee it.
maybe in the rest of the world, the 'blue ocean' strategy will work like it has with the ds.
but in the uk, this name has insured the wii will be no more or less a success than the gamecube- ie only bought by nintendo fans and parents for little kids cause its the cheapest console with lots of 'kiddie' games.
and for us nintendo fans, it will be just as gutting as it was with the gamecube.
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