Samsung has launched its inaugural Samsung Application Store Developer Challenge, which calls for developers to submit a game or application in order to potentially win a USD 100,000 prize.

The competition is open to UK or Italy based developers that are registered to sell paid apps through Samsung's Seller Office, and runs until December 10.

Games or applications that "buck the trend and deliver a unique experience" are what the judging panel will be looking for. The eight app categories that can be submitted into are Games, Entertainment, Health/Life, E-Book, Productivity, Reference, Social Networking and Utilities.

As well as a USD 100,000 grand prize, there will also be 36 individual cash rewards given to commended applications.

The target handheld device for submissions is the Omnia II and entries must be native to Windows Mobile. Full information and registration details can be found on the Samsung website.