Apple has revamped the design of iPhone app product pages in the desktop version of its App Store.
The changes give more prominence to screenshots, and cut the space available on-screen for descriptive text - although users can still read the full descriptions by clicking a '...More' link.
The new design is certainly visually appealing, and will suit the more impressive-looking apps - particularly games.
However, the changes are also likely to spark some frantic rewriting of app descriptions by developers, to ensure they have a much more sparky introductory paragraph.
There's also a prominent carousel of 'Customers also bought' apps at the bottom of every app product page.

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