Well, while some folks are busily working to revive the technology that made the Polaroid name what it is, it seems that company itself (now owned by Hilco and Gorden Brothers) is wasting no time in going down the potentially perilous path of licensing the brand for other companies to use. On that front, consumer electronics maker jWIN -- responsible for the iLuv line of products -- has now announced that it's signed an exclusive agreement to produce and market a whole range of products under the Polaroid brand (which is actually just one of a number of licensing deals recently announced). While specifics are still a bit light, jWIN will apparently make an "extensive assortment" of peripherals for PCs, game consoles and cellphones, as well as other audio / video products, and even the odd laptop case and "cleaning care accessory," among what's sure to be countless other products. Full press release after the break.Continue reading jWIN strikes deal to sell products under Polaroid name
jWIN strikes deal to sell products under Polaroid name originally appeared on Engadget on Wed, 30 Dec 2009 13:38:00 EST. Please see our terms for use of feeds.
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