Sony defends PSP ad following accusations of racism

**RedKing14CA** · July 6th, 2006, 01:49

Can't we all get along? Peaceful like?

**F9zDark** · July 6th, 2006, 03:25

Why does everyone immediately blame the individual or society for being racist, simply for attributing racism to the ad?

It is clearly racist. It depicts a black woman, in clear subordination to a white woman. How the **** can this get any more racist?

Stop blaming society for what Sony did. They could have made any other ad to sell the PSP. Their recent slew of advertisements has purposely been used to stir up a fuss.

Blatant disregard to a touchy subject is all Sony's fault; regardless of how the people view such an ad. It is wholly Sony's fault for their complete and utter ignorance in this matter.

**not here anymore** · July 6th, 2006, 03:27

this add only reveals one thing : Sony is desperate for attention.
Is the DS eating too much of the portable market share? This add makes me wonder..
Later,

TSR

**F9zDark** · July 6th, 2006, 03:58

Does anyone have any market figures to show proof of this? I am curious to know if this is the cause or not.

Wouldn't surprise me, but I cannot see how this ad would get them the attention they desired.

I can see this though, imagine the headlines: "PSP sales skyrocket among white supremecists and members of the KKK due to a racially charged ad."

Just about the only attention I can see Sony gaining from this that they'd want.

**xiringu** · July 6th, 2006, 06:05

it's not offensive to me, BUT i can see how offensive it could be for others...

the only reason I can think of for this campaign to be launched is that they really wanted to shake people and be on magazine covers and on the news and they don't care if it's for the quality of their product or for being racists

it just shows what $ony can do to get attention and more money

**Shadowblind** · July 6th, 2006, 07:06

sometimes, though, people can be totally oblivious to what they even mean while making something. It is impossible for us to get inside the creators mind and discover his true intent within the sign.

Nontheless, it will create quite a lot of controversy for Sony, that much is already apparent.