What a difference a decade makes. Speaking with Game Informer magazine, Activision boss Bobby Kotick has spoken of the massive disparity between how much Blizzard was worth in 1995 compared to the price Kotick paid in 2007.

In '95, the Warcraft creators were purchased by Davidson & Associates. For a sum that, in 1995, Kotick believed to be outrageous.

"That year Activision probably had 60 million in revenues", he said. "They said they paid seven million dollars for Blizzard. I'm like 'Are you out of your minds? They're like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That's insane!"

No, what's insane is the fact twelve years later Activision paid $7 billion for the developer, whose World of Warcraft game alone ("what else do they have?") generates $100 million a month in revenue.