News from Play Asia of a new sale and chance to win prizes too:

Kung Hei Fat Choi! It's Lunar New Year again! Some of you may be wondering what this Lunar or Chinese New Year is about: The Traditional Chinese Calendar is based on Moon cycles and starts a few weeks after the western New Year. This festival is the most important, and joyoys time in Chinese societies. People buy new clothes, sweep their house and children get red pockets.

Every lunar year is represented by an animal. Last year, it was the ox that represents hard work, and this year is the year of the tiger, promising adventures and dynamic. These big cats are natural leaders, we certainly hope that they'll lead everybody to a happy and prosperous year.

To welcome the Tiger, will start into the New year with the Roaring Lucky Lunar New Year Sale, with thousands of brilliant bargains and a chance to win awesome prizes.

Look for the goodies left on your Christmas wish list, there's a good chance that they're now available at a lower price. We have carefully reviewed our inventory and the result is a total of around 5,000 in-stock items, we have around 2000 games, 200 console accessories, 400 toys, 200 books, 800 music CDs and around 1000 movies.

For more details on the bargain items, please take a look at our bargains section! But this is not all! Like we've done with our sales in the past, you will again have the chance to win fantastic prizes such as consoles, games and store credits. So what are you waiting for?

And this is how it works:

Now Tiger will guide you to where the Sales and the Lucky Draw are. The cheerful big cat will stop by the bargained products between February 2nd and February 11th, snap up the goodies and there you go, entered into the Lucky Draw. The more you buy, the more you save and the higher your chances of winning our prizes.

The winners of the 30 main prizes will be announced in this news post during the last week of February 2010 and will also be notified by e-mail.

Yet, be aware. Some products are restocked regularly, so the tiger comes back time and time again, yet for limited versions, such as toys and music, once the tiger leaves (out of stock) he never returns. Set your priorities and plan your shopping strategies.


1st Prize: A: PlayStation3 Slim- Final Fantasy XIII Lightning Bundle (250GB Model Asia version)

2nd Prize: Nintendo Wii™ Console [Black or White] (Japanese Version) + 2 Wii™ Games of your choice*

3rd Prize: A: Nintendo DSi™ LL Console + 2 NDS™ Games of your choice*
B: Sony PSP™ Slim & Lite Console + 2 PSP™ Games of your choice*

4th Prize: GP2X Wiz Game System + Leather Case

5-10th Prize: A store credit voucher worth US$ 50 each, redeemable for any purchase at

11-30th Prize: A store credit voucher worth US$ 20 each, redeemable for any purchase at

(*) The "game of your choice" is only valid for any game priced up to a maximum of US$ 70 per title. Winning choices may be limited to countries where shipping restrictions apply. Prizes cannot be redeemed as cash.

full details and discounts etc here -->