So how do you drum up publicity for a conceptually basic accessory to a product that's not even out yet? You put "ballz" in the name! That's Marketing 101. But actually, these shock-absorbing attachments could come in handy.
They're actually pretty well conceived: four balls, connected by stretchable cord, protect your e-book reader from drops by absorbing the blow, and also keep a resting device elevated just high enough off of a table to save it from spills.

A set of four iBallz can be pre-ordered now for $15, and they'll work just as well on a Kindle or Sony Reader as they will on the iPad. But "Sony Reader Ballz" just doesn't quite roll off the tongue. [iBallz via Wired]

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