falling a little short of its financial expectations, so CEO Jon Rubenstein has wasted no time firing off an all-employee letter explaining the sitch while trying to calm some nerves in the process. As analysts had feared, Rubenstein clearly isn't pleased with the way the company's launch on Verizon has gone -- but he's already got a plan in place involving some 200 "Brand Ambassadors" deployed to Verizon stores to help get reps the straight dope on Palm products and a refreshed ad campaign across several mediums. Is it enough? That remains to be seen, but in the meantime, he's quick to note that they've got around $500 million in cash in the bank just for a rainy day like this. There's an all-hands meeting scheduled for after Palm's earnings call next month -- would be interesting to be a fly on the wall for that, wouldn't it?Continue reading Palm boss Rubenstein sends letter to employees, talks turnaround
Palm boss Rubenstein sends letter to employees, talks turnaround originally appeared on Engadget on Thu, 25 Feb 2010 22:29:00 EST. Please see our terms for use of feeds.
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