magenta) and orange, and has therefore provided its tastefully hued green light to the UK merger of the two mobile operators. Once the transaction is completed this Spring, we'll still be looking at two delineated entities on the consumer market, but there'll be one back office and one consolidated network servicing the two brands. That'll remain the case at least for the next 18 months, when the joint venture between Deutsche Telecom and France Telecom, the respective parent companies of T-Mobile and Orange, will likely complete the process by rebranding itself into one entity. The press announcement is littered with vague references to synergy leveraging and value generation, but those all-important questions as to what the new operator will eventually be called and what colors it will sport are left unanswered. All that really matters for now is that the UK has a new market share leader and the mobile space became that little bit less competitive.
[Thanks, Mitchel]Orange and T-Mobile UK merger approved by EU, forms 29.5 million customer juggernaut originally appeared on Engadget on Tue, 02 Mar 2010 05:47:00 EST. Please see our terms for use of feeds.
Permalink | T-Mobile, Orange | Email this | Comments
There are currently 1 users browsing this thread. (0 members and 1 guests)