With any hugely popular franchise you're bound to see imitators hoping to develop on the idea and capture a similar level of success but that's just a form of flattery, according to God of War III producer Steve Caterson.

Caterson went on to say that Sony's Santa Monica Studio didn't feel threatened by titles such as Dante's Inferno but rather the studio focuses on improving on itself.

"Imitation is the sincerest form of flattery, but from our standpoint, we're running our own race," said Caterson. "We're trying to outdo ourselves and we're our own worst critics and we often beat ourselves up. We take a lot of pride in what we do and we want to do the best we can on the games we make and we don't want to leave anything on the table."

Caterson added: "It's always been about outdoing ourselves; with God of War II, we had to outdo the Hydra and I think we did it with the Colossus battle, and this time, we had to be even bigger than that with God of War III. I'd like to think we succeeded."