It's not even been officially announced yet but already Virgin Gaming has kicked off its existence by partnering with Sony.

Canadian copies of ModNation Racers are apparently advertising a tournament on Virgin Gaming's just-launched teaser site, in which handy racers can win a number of Sony-themed prizes.

The tournament kicks off on Tuesday, June 15 and offers the incentive of PSPgos, Sony Bravia TVs and a trip to Las Vegas all to be won.

The site's already kicked off speculation that the Branson venture could, in fact, be a dedicated tournament portal.

Virgin Gaming will be the first time the company's been involved in the business since its last venture ended in 1999, when its assets were purchased by French company Titus Software and Electronic Arts the previous year.