Remember threeÂ*years ago, when Microsoft paid a quarter-billionÂ*dollars for 1.6% of Facebook and the exclusive right to run bannerÂ*ads across Facebook.com? Tell the truth, how many of you thought thatÂ*was a killer business decision? I can't say I did at the time. But asÂ*that deal is about to expire inÂ*2011, Facebook's status as a revenueÂ*juggernaut is rarelyÂ*questioned any more.In fact, I have been mulling over data from both companies, and I'mÂ*ready to declare in public my belief that Facebook will beÂ*bigger in five years than Google is right now, barring some drasticÂ*action or accident. Futhermore, Facebook will grow without needing toÂ*cut into Google's core business of text ads, which are still 99%Â*of Google's profits. Even if every single Facebook user performsÂ*just as many searches with Google as everâ??including Google Instant,Â*mobile search, and YouTubeâ??Facebook will inexorably grow as big as Google is today and maybe bigger, because Madison Avenue's brands are less interested inÂ*targeting than they are in broadcasting to vast mother-loving bucketsÂ*of demographically correct eyeballs, and Facebook has become theÂ*perfect platform for that.What do I mean by bigger? Facebook already has moreÂ*page views than Google. People alreadyÂ*spend moreÂ*time spent on Facebook than Google. I'm referring toÂ*the life blood of any business: revenues.

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