US retail chain GameStop believes Activision's Call of Duty: Black Ops is on target to be its all-time most pre-ordered title.
"GameStop is tracking to all-time, record reservations on Call of Duty: Black Ops," claimed merchandising SVP Bob McKenzie.
"We are ahead of where we were with Call of Duty: Modern Warfare 2 last year, which previously set the industry standard."
McKenzie revealed this whilst announcing a prize sweepstake for anyone pre-ordering the title from GameStop.
Activision itself has similar expectancies for the seventh of the main Call of Duty games, in August revealing that it is the publisher's biggest-ever investment.
Can anyone explain why they make pre-orders on a game you never played and potentially gets filed away with the other games you only put 2 hours into? I mean it's upto £60+ for a game and i feel sorry for the people/parents of people that are so desperate that they have to have it on midnight of release day, the only good thing is they must regularly have that Christmas feeling everytime they do it.
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