Hasbro is working with Apple to develop a peripheral that allows 3D images to be viewable on an iPhone or iPod Touch. The My3D peripheral will allow users the ability to view content in 3D and offers them a unique 360-degree field of view. It resembles a pair of binoculars and has a slot for an iPhone or iPod Touch. Starting next spring, it will be available for $30 wherever Apple accessories are sold.
Hasbro is working to develop 3D apps that will offer users a unique experience not previously available. Currently, there are several categories of apps being explored including: gaming apps, travel apps and entertainment apps. Hasbro has partnered with Dreamworks Animation to develop material for the device. Megamind will most likely be the first of many titles to get a movie tie-in gaming app.
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