Cloud gaming service OnLive is to be integrated into HDTV, phone, tablet and blu-ray players made by Vizio.

The hardware manufacturer claims its HDTVs will allow access to OnLive games as easily as flicking channels, while the VIA Plus range of Blu-ray players, tablets and phones will also offer the service - alongside Vizio internet apps.

"Today's OnLive/Vizio announcement marks a major milestone: for the first time in the history of videogames, consumers will be able to enjoy premium videogames directly on a TV, no console or computer needed," offered Steve Perlman, CEO of OnLive.

"Vizio's innovative and cutting-edge technologies are ideally aligned to complement OnLive's vision for the future of entertainment and together we look forward to providing a wealth of rich-media, interactive content to consumers this year."

The companys are currently demoing HDTV integration at CES this week in Las Vegas, with the promise of rolling out hardware later this year.

"Consumer adoption and feedback on VIA has been phenomenal, and we're excited to work with OnLive to bring instant gaming direct to our products," added Matthew McRae, chief technology officer at Vizio.

"Besides having on demand access to top movies, TV shows, and music, VIA Plus users will also be able to enjoy the unparalleled convenience of playing the latest hit gaming titles with the freedom to switch games much like you change the channel."

Currently available on PC and Mac, OnLive is also be accessible in living rooms via a MicroConsole, priced at $99, which plugs directly into TV hardware.

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