OnLive may have its long-term sights on entertainment besides games, especially with the hiring of Pandora executive Etienne Handman, but for now the cloud-based service is laser focused on taking a chunk of the games market. It has launched a Netflix-inspired all-you-can-eat plan for $9.99/month. 'The meteoric growth of Netflix reflects the enormous consumer demand for flat-rate instant-play media,' said Steve Perlman, OnLive Founder and CEO. 'OnLive PlayPack is uniquely positioned to address this demand in the realm of high-performance video games, instantly delivering games ... to TVs, PCs, Macs and iPad, and soon Android tablets, smartphones and Blu-ray players.