EA has announced The Sims Social, a new version of the popular franchise for Facebook.

The game runs in a browser in classic isometric 2D with a hand-drawn look. The hook appears to be that you will play as yourself and act out scenarios with Sims based on your real-life friends.

"Play with enemies, family, co-workers... Play with friends. Play with life," ran the tagline.

The trailer showed female friends discussing a romance on Facebook that one of them was having with a real-life crush in the game.

The Sims Social is "coming soon".