Nintendo has today delivered news that the anticipated 3DS video download service will go live for Europe on July 13 - and then mysteriously pulled it.

There are headlines for the press release on our RSS feed and even still on the official site's news headline ticker, but clicking through to it (at the time of writing) just kicks out a 404 error.

Regardless, July 13 - this Wednesday - is the day UK and Euro 3DS owners will be able to download the Nintendo Video application from the eShop where they'll find region-specific video content (which we believe you can have your 3DS download automatically, but you can't keep it permanently). That is, of course, if the now-pulled press release was accurate.

There's currently no word on when the service will launch in US although we expect it will be soon.