The shockwaves created by the shock 3DS price drop continue to ripple outwards, and now EA has warned Sony that the PlayStation Vita faces some very serious challenges.

“I think it looks like a great device,” EA Play boss Jeff Karp told MCV. “But the real challenge for all game handhelds is how they stack up against mobile and tablets.

“After all, how many devices do people want to carry?

“We are a platform agnostic business and we want them all to succeed, but it will be challenge for handhelds. Just look at how smartphones and tablets continue to grow and emerge.”