Codemasters boss Rod Cousens has expressed doubts that Nintendo will launch Wii U at "a premium price point".
"I anticipate further price cuts on existing consoles prior to Christmas this year, and there's room for further price cuts next year. So Wii U needs to be very keenly priced," the exec told MCV.
"Pricing is critical in a very fragmented hardware space," he added. "So I am not sure they are going to be able to come out and hit a premium price point from the outset. But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let's see if it can do it again. And the industry should cheer it on."
Nintendo said earlier this week that it doesn't plan to announce the Wii U price or release date until next year.
Following the console's announcement in June though, Nintendo CEO Satoru Iwata didn't beat around the bush when he said: "This is not going to be cheap."
Around the same time, Nintendo of America president Reggie Fils-Aime said the console will offer consumers "fantastic value" for money and be "competitively" priced with PS3 and Xbox 360.
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