Activision CEO Bobby Kotick says consumer excitement surrounding Modern Warfare 3 is on a scale he hasn't witnessed before.
The executive told Reuters he couldn't disclose the number of pre-orders the publisher has taken for the game, but that it is "meaningfully different" to those for last year's Call of Duty: Black Ops.

"It's sort of surprising because you always go into the launch of a new Call of Duty game with an expectation that ... it's a hard number to beat, but if you look at the player enthusiasm for Modern Warfare 3, I don't know if we've really seen anything like it in our 21-year history."

Retailer GAME said last month it expects MW3 to break all UK pre-order records and become the firm's bestselling title ever.

Check out the most recent Modern Warfare 3 screenshots here.