Keep in mind that we're talking about the process by which you receive 20 free games (and thus temper your rage), but you're kind of not going to believe the process through which qualified 3DS owners will acquire the "Ambassador Program" games starting September 1.
Nintendo posted a how-to on its support page, and ... a lot of people are going to need it. In order to get your free games, you'll have to open up the eShop (cool so far), then ... go into the "Settings/Other" menu there, scroll to "Account Activity," and then click to "redownload" each game, even though you're actually downloading them for the first time.
Sounds kind of crazy, but our guess is that Nintendo has opted to add the games to everyone's accounts as already having been purchased, rather than generate codes for specific games. We're not even sure it's possible to distribute a download code for a 3DS game.
But it gets crazier! In order to keep up with news related to the program, Nintendo will offer the "Ambassador Certificate" for download -- which is actually a video. You'll be able to tap icons during the video for updates about when games will be available.
This is actually a logical and logistically sound way to handle this.
A handful of interns in a basement entering a batch of database queries saves a few hundred thousand gamers from having to enter upwards of twenty redemption codes each (or, you know, ebay'ing those codes as soon as possible).
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